The Ontario Ministry of Tourism, Culture and Sport identified the Bicentennial Commemoration as a major tourism event for Ontario. Its June 2009 report titled War of 1812 Bicentennial Analysis: Initial Assessment of Marketing Opportunity highlighted the opportunity. Approximately nine-million Americans and two-and-a-half-million Canadians indicated that they would ‘definitely’ or ‘probably’ consider attending Bicentennial events. Another 26 million people said that they ‘may consider attending’. This Bicentennial tourism market is expected to have a significant impact in the western corridor.
This handbook is a tool for our tourism industry to use. It lists practical suggestions for how restaurants, shops, attractions, accommodation providers and others can welcome visitors during the Bicentennial timeframe. The ideas contained in this manual are by no means an exhaustive list, but are intended to spark additional suggestions as well. It’s not too late! Start now to plan how you can benefit from War of 1812 Bicentennial celebrations.
Special thanks to the Western Coordidor Alliance for the production of this handbook. Visit them online at www.westerncorridor1812.com